CHANGE A LIFE ALL BY YOUR SELFIE ON #RFGONAKED DAY

San Francisco – June 2017 – On June 21st, Rodan + Fields Prescription for Change® Foundation hosts #RFGoNaked Day—the fast-growing viral charitable campaign that invites people to shed their foundation and post makeup-free selfies on social media for a cause.

For every selfie posted using #RFGoNaked, Rodan + Fields will donate $1* to the company’s non-profit Prescription for Change Foundation to serve youth with life-changing empowerment programs where they live. The 24-hour viral event empowers people to support a good cause while encouraging self-esteem and confidence.

Now in its fourth year, #RFGoNaked Day has more than doubled in participation each year. The campaign has grown exponentially with 15,000 participants in 2014 and 92,000 in 2015. Last year, more than 261,000 makeup-free selfies as well as additional donations helped raise $360,356 for youth nationwide. The results have provided funding for an an international school and three new buildOn U.S. program locations in Chicago, Boston and New York, which empower urban youth to transform their neighborhoods through intensive community service. Each location includes two dedicated buildOn staff members and a designated space serving 150 students a week.

Amnon Rodan, Chairman of Rodan + Fields and Prescription for Change Foundation, says, “We are passionate about helping people create life-changing opportunities through our business and our giving. #RFGoNaked Day leverages the power of social media and showcases the individual and collective impact we can have. It is inspiring to see Rodan + Fields Consultants, employees, family and friends rise to the challenge to unlock our gift or contribute their own donation to provide young people with empowerment programs.”

For the first time, as a part of #RFGoNaked Day, Rodan + Fields will partner with an in-person event, Solstice in Times Square in New York City, to bring more awareness to the #RFGoNaked Day cause and introduce and encourage more people to join the event and donate. Summer Solstice attendees can visit the Rodan + Fields booth at the event to take their #RFGoNaked Day makeup-free selfie.

To learn more about #RFGoNaked Day or Rodan + Fields, visit www.rodanandfields.com.

About Rodan + Fields
Founded by Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields’ dermatology-inspired skincare products and proprietary, technology-driven social enterprise platform are changing the way people engage in the skincare category, shop for products and care for their skin. In 2007, the Company made the unprecedented move out of department stores and into the world of community commerce in order to realize the doctors' vision for providing the closest cosmetic alternative to a professional skincare experience outside of a medical office and, in the process, empowering entrepreneurial opportunity. Products are available through Rodan + Fields Independent Consultants and at www.rodanandfields.com.

About Rodan + Fields Prescription for Change® Foundation
The PFC Foundation is a non-profit organization funded through Rodan + Fields and voluntary contributions by Rodan + Fields Independent Consultants and public donations. The PFC Foundation mission is to serve youth with life-changing empowerment programs where they live.

PFC Foundation believes that empowered youth can change their lives and the world we live in. That’s why we partner with organizations across the globe that provide programs for youth, including buildOn (US), WE Charity (CA) and The Smith Family (AUS). These organizations enable our Consultants and employees to have a local impact on young lives.

About buildOn
At home or abroad, buildOn's goal is to break the cycle of poverty, illiteracy and low expectations through service and education. Across the U.S., buildOn empowers urban youth to transform their neighborhoods through intensive community service and to change the world by building schools in some of the economically poorest countries in the world. Since 1991, buildOn has constructed over 1,100 schools worldwide, with more than 142,000 children, parents and grandparents attending these schools every day. For more information, visit www.buildon.org. buildOn has a 4-star rating from Charity Navigator.

*Rodan + Fields will donate up to $500,000 USD.

-ENDS-

PR Contact:
Megan Carroll, Allison+Partners
megan.carroll@allisonpr.com
646.428.0625