We’re Changing Our Business Model – What It Means for You:
Our business model is evolving to an affiliate powered, direct-to-consumer approach to align with the evolving nature of the market and the changing needs of our Customers.
From day one, we have been driven by a mission to uplift people by helping them achieve their best possible skin and hair. This motivation remains the foundation of everything we do. It is rooted in the quality of our products and fueled by our more than 15 years to help us become the #1 Premium Skincare Regimen Brand in North America for 6 consecutive years1, 2018 – 2023, #1 Premium Acne Brand in North America for 6 consecutive years2, 2018 – 2023, and the #1 Lash Serum Brand in the U.S.3 in 2023.
Our passion has always been and will always be: delivering products with transformative results. In 2024 we transitioned from a multi-level marketing model to an affiliate powered, direct-to-consumer model to make it easier than ever for more people to discover and fall in love with our dermatologist-created products.
As a Customer, you can continue to purchase products directly through rodanandfields.com or through a knowledgeable Brand Consultant’s personal website. We are more focused than ever on making it easier for our brand lovers to buy our personalized, award-winning products that deliver visible results.
To learn more about how we’re updating our business model, read the FAQ below.
What happened with Rodan and Fields?
As of September 1st, 2024, Rodan + Fields transitioned to an affiliate-powered direct-to-consumer business model. This change simplifies how customers discover and engage with our products, while still benefiting from the passion and knowledge of our Brand Consultants. As always, you can purchase directly through rodanandfields.com or through our Brand Consultants.
Is Rodan + Fields a pyramid scheme?
No. Pyramid schemes are illegal.
Is Rodan + Fields a multi-level marketing business or MLM?
No. We’ve recently implemented a direct-to-consumer model to simplify how you shop for Rodan + Fields products. This model makes it easier to browse, discover and engage with our products online while still benefiting from the passion and knowledge of our Brand Consultants. As always, you can purchase directly through rodanandfields.com or through our Brand Consultants.
What is Rodan + Fields’ new business model?
We’ve recently implemented a direct-to-consumer model to simplify how you shop for Rodan + Fields products. This model makes it easier to browse, discover and engage with our products online while still benefiting from the passion and knowledge of our Brand Consultants. As always, you can purchase directly through rodanandfields.com or through our Brand Consultants.
Why did Rodan + Fields decide to move away from its previous business structure?
This shift will help us reach a broader audience, allowing brand lovers to shop from our website or purchase from our Brand Consultants.
What benefits will this new model offer to Customers?
We’re making it easier for everyone to purchase our dermatologist-created products that deliver transformative results No matter how you purchase products, this new model will make it easier for you to find the right products at the right price for your skin and haircare needs.
Will the product availability or quality change with this new model?
Absolutely not. This updated model is specifically designed to streamline how you shop and purchase Rodan + Fields products. Our product formulas remain science-backed and dermatologist-created to deliver transformative results for different skin and hair types, ages, and life stages.
We will continue to select the most effective ingredients available and evaluate them for safety, quality, and efficacy to develop proprietary blends that are formulated for maximum stability and results and validated by using real people and zero animal testing.
Is there a monthly fee to be a Rodan and Fields Consultant?
Rodan and Fields Brand Consultants pay a $9.99 annual renewal fee in the US, which includes a personal website and reporting tools. Brand Consultants receive a 30% commission on all affiliate sales via the simplified new affiliate program. We are not accepting new Brand Consultants at this time.
How much do Rodan and Field Brand Consultants make?
As part of our business model transition, Rodan + Fields Brand Consultants now earn a 30% affiliate commission on all sales, with no limit. Additionally, Brand Consultants enjoy a 30% discount on all products, and free shipping for their product purchase over $40 in the US.
What can Customers expect from Rodan + Fields moving forward?
For nearly 20 years, we have helped more than 12 million people achieve transformative skin and hair care results through clinically tested and award-winning products. Our mission continues to be providing life-changing confidence through our high-quality and personalized product recommendations that help you achieve your best possible skin and hair.
1Source: Euromonitor International Limited; Beauty and Personal Care 2024 Edition, retail value RSP terms; all channels, Premium Skin Care Sets/Kits.
2Source: Euromonitor International Limited; Beauty and Personal Care 2024 Edition, retail value RSP terms; all channels, Premium Acne Treatments including Acne Treatments sold as part of Sets and Kits.
3Source: Euromonitor International Limited; Beauty and Personal Care 2024 Edition, retail value RSP terms; all channels; Lash Serum including Lash Serum products sold as part of Sets and Kits.
